Analyst

• Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok and Snap platforms.
• Assist in campaign setup, QA and tracking to ensure proper ad service and performance.
• Support day-to-day campaign management, including creative updates, new ad creation, and targeting refinements.
• Pull and synthesize performance data to generate actionable insights and recommendations.
• Collaborate with the rest of the marketing team to ensure alignment with overall marketing strategies and initiatives.
• Work with the marketing and creative teams to build, link, and track new marketing emails and automated flows.
• Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze, etc.).
• QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy.
• Track and analyze key metrics and report insights to the team.
• Pull and analyze performance data from multiple sources including Google Analytics and Shopify.
• Build recurring and ad-hoc reports to communicate performance results and insights.
• Identify opportunities for optimization across paid and owned digital channels.
• Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement.

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