Rohlik Group

Group Head of Marketing

Rohlik Group

full-time

Posted on:

Location Type: Hybrid

Location: Prague • 🇨🇿 Czech

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Job Level

Lead

About the role

  • Team leadership – Lead, coach, and develop country marketing managers in DE, AT, HU, and RO. Provide direction, set standards, and ensure local execution is aligned with group priorities.
  • Market execution (CZ) – Play a hands-on role in the Czech market, while coordinating with support staff for execution.
  • Campaign strategy & execution – Not just adapt campaigns, but also propose, design, and organize initiatives that meet business goals and reflect retail seasonality.
  • Content ownership – Take full responsibility for all content in your markets. Every campaign adaptation, post, and translation must meet brand and business objectives.
  • Cross-functional collaboration – Work closely with central teams (e.g. Head of Social, Brand, Performance) to bring ideas and execute campaigns that directly support business priorities.
  • Project management – Run campaigns like projects: structured planning, clear timelines, ownership of deliverables, and reporting of results.
  • Scalable ideas – Identify and roll out initiatives that can be replicated across multiple markets, not just isolated campaigns.
  • AI & innovation – Explore how AI can streamline work, improve content quality, and drive better marketing outcomes.
  • Retail mindset – Understand customer behavior in retail and connect brand, category, and business priorities with creative execution.

Requirements

  • 5+ years of marketing experience, ideally in retail or e-commerce, with proven success in leading teams across multiple markets.
  • Project management expertise – skilled in scoping, planning, and delivering campaigns end-to-end.
  • Strong business orientation – you think in terms of growth, ROI, and retail seasonality, not just marketing outputs.
  • Analytical mindset – comfortable working with data, extracting insights, and turning them into actionable marketing initiatives.
  • Tech & AI curiosity – eager to use AI and modern marketing tools to make work smarter and more effective.
  • Attention to detail – nothing goes live without your quality check.
  • Hands-on execution ability – you’re not just a strategist; you can roll up your sleeves, especially in the Czech market.
  • Collaboration & communication – fluent in English (German, Hungarian, Romanian, or Czech a plus). Able to align stakeholders across countries with clarity.
Benefits
  • Influential role with significant impact on customer experience and company growth
  • Collaborative and innovative work environment
  • Ability to implement good ideas quickly without long & cumbersome approval processes
  • Opportunity to set trends in a space of innovative and meaningful creative work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingproject managementcampaign strategycontent managementdata analysisAI utilizationretail marketinge-commerce marketingcross-functional collaborationinitiative development
Soft skills
team leadershipbusiness orientationanalytical mindsetattention to detailhands-on executioncollaborationcommunication