Performance Marketing

• Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan.
• Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles.
• Ideate, test, and evaluate experiments designed to improve client performance.
• Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend.
• Analyze campaign performance data for monthly and quarterly reporting.
• Monitor KPIs and proactively identify opportunities for improvement or risk mitigation.
• Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution.
• Audit internal and prospect accounts to validate strategy and identify opportunities for growth.
• Partner with the Paid Media Director to translate client goals into actionable campaign plans.
• Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused.
• Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
• Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
• Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication.
• Maintain accurate sprint planning documentation and delegate tasks effectively across team members.
• Contribute to our internal operational efficiency by proactively identifying and implementing automation opportunities that streamline workflows, reporting, and campaign setup.

Paid Media Manager

Demand Generation Manager

Director, Head of Paid Media

Paid Ads Assistant

Demand Generation Manager