Integrated Campaigns Marketing Manager – PLG
Rithum
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Missouri • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design integrated campaigns that fuel each stage of the PLG funnel, from top-of-funnel awareness through in-product activation and expansion.
- Partner with growth and product marketing to connect acquisition efforts with in-app engagement and usage signals.
- Build frameworks that unify paid, owned, and in-product channels, ensuring a seamless and data-driven user journey.
- Define success metrics that go beyond MQLs, including activation rates, PQL (product-qualified lead) conversion, feature adoption, retention, and expansion velocity.
- Collaborate with data and RevOps to identify behavioral triggers and cohorts that inform campaign personalization and timing.
- Lead end-to-end campaign execution across digital, content, in-app, email, social, and events.
- Collaborate with design and content to create assets that resonate with both new users and power users.
- Partner with RevOps and Marketing Ops to ensure data accuracy, segmentation, and performance tracking.
- Align with Sales and Customer Success on campaigns that nurture users from self-serve to enterprise.
- Monitor and analyze campaign performance across channels, identifying opportunities to optimize engagement, conversion, retention, and revenue impact.
- Use experimentation (A/B and multivariate testing) to optimize key conversion points throughout the self-serve and enterprise paths.
- Regularly report on campaign impact and ROI to marketing and leadership stakeholders.
Requirements
- 5+ years of B2B marketing experience with at least 3 years in PLG, growth, or integrated campaign roles within SaaS environments.
- Proven success designing cross-channel campaigns informed by product usage and customer data.
- Deep understanding of PLG principles: freemium models, PQLs, product activation, and usage-based expansion.
- Hands-on experience with Asana, Marketo, Salesforce, 6sense, Reachdesk, PathFactory and other MarTech platforms to execute campaigns, in addition to managing and measuring campaign performance.
- Strong analytical skills with the ability to translate data into actionable insights that drive campaign optimization.
- Excellent communication and collaboration skills to partner effectively across cross-functional teams.
- Project management expertise with the ability to manage multiple campaigns, timelines, and competing priorities.
- Creativity and innovative thinking to design compelling, high-impact campaigns that resonate with diverse audiences.
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingPLGintegrated campaignscross-channel campaignscampaign optimizationdata analysisA/B testingmultivariate testingproject managementcustomer data
Soft skills
analytical skillscommunication skillscollaboration skillscreativityinnovative thinkingtime managementproblem-solvingleadershipadaptabilitystrategic thinking