Marketing Operations

• Build scalable marketing infrastructure
• Own and optimize our marketing tech stack (ie. HubSpot, Salesforce, HockeyStack, Unify, Clay, Zapier, and integrations across the stack)
• Design and implement lead management processes including routing, scoring, and lifecycle stage definitions
• Build attribution models and reporting frameworks that connect marketing activities to pipeline and revenue
• Enable data-driven decision making
• Create dashboards and reporting that provide real-time visibility into campaign performance, funnel metrics, and ROI
• Partner with BizOps and RevOps to ensure consistent data standards and reporting across GTM teams
• Identify gaps in our data infrastructure and implement solutions that improve tracking and measurement
• Drive operational excellence
• Manage campaign operations including list management, segmentation, and email deployment workflows
• Establish processes and documentation that enable the marketing team to move faster without breaking things
• Collaborate closely with demand generation, content, and product marketing to translate strategy into scalable execution
• Scale for the future
• Evaluate current tools and processes against best practices and future needs
• Recommend and implement new technologies or workflows as we scale
• Build the foundation for a world-class marketing operations function

Marketing Operations Manager

Senior Marketing Automation Specialist

Marketing Operations – Contract

Marketing Operations Associate

VP, Integrated Marketing Operations