Data Scientist

• Design and analyze marketing experiments to optimize campaigns, messaging, and channel performance across email, paid ads, social, and content marketing.
• Build attribution models and multi-touch conversion funnels to understand the customer journey from first touch to paid conversion.
• Develop predictive models to identify high-intent prospects, optimize lead scoring, and improve targeting for paid acquisition campaigns.
• Partner with marketing, growth, and revenue teams to translate business questions into rigorous analysis and clear recommendations.
• Create self-service dashboards and automated reporting that surface key marketing metrics (CAC, LTV, ROAS, conversion rates) for go-to-market teams.
• Build and maintain data pipelines that integrate marketing platforms (Google Ads, Meta, Iterable, Segment, etc.) with our product analytics.
• Build propensity models to identify which free users are most likely to convert to plans based on usage patterns and engagement signals.
• Analyze cohort behavior and retention patterns to optimize lifecycle marketing campaigns and reduce churn.
• Develop segmentation models to personalize messaging and targeting for different user personas (students, hobbyists, professional developers, enterprise teams).
• Build real-time alerting systems to flag anomalies in campaign performance or conversion metrics, automate bidding adjustments across platforms.

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