Product Marketing

• Lead competitive analysis, voice of customer (VoC), and market research for OEM verticals (e.g., HVAC, EVs, batteries).
• Own OEM category positioning and messaging, ensuring clear differentiation and alignment with Renew Home’s broader platform.
• Deliver actionable market intelligence and messaging frameworks to support BD/Partnerships.
• Collaborate with Product and Pricing to shape OEM offering packages, bundles, and pricing models.
• Define value propositions that resonate with utilities, OEMs, and households.
• Support long-term OEM growth strategy in partnership with executive and BD teams.
• Maintain a cohesive brand framework for OEM solutions, ensuring seamless integration into Renew Home’s overall brand and customer experience.
• Guide naming, design, and storytelling approaches for new OEM products.
• Support co-branding and white-labeling needs with OEM and channel partners.
• Own full go-to-market strategy for OEM launches, including content, campaigns, PR, and cross-functional execution.
• Drive messaging, website updates, sales enablement materials, and customer-facing content.
• Coordinate across Marketing, Product, Partnerships, Design, and Engineering to ensure smooth and successful launches.
• Develop and maintain a scalable OEM partner marketing toolkit (messaging guides, brand kits, asset approval flows).
• Support co-marketing efforts, lifecycle content, and help center materials for partners.
• Establish repeatable processes for campaign planning, partner alignment, and marketing performance tracking.

Product Marketing Manager, OEM

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer