Data Analyst

• Funnel Analytics: Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends at a granular level for paid advertising.
• Attribution Modeling: Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey.
• Paid Advertising Experience: Good understanding of paid as an acquisition channel and the technical setup behind signal/conversion architecture
• LTV Modeling: Build and maintain projected lifetime value (LTV) models to forecast the long-term revenue potential of different customer segments and acquisition channels and send signals back to ad platforms
• Dashboarding & Reporting: Build and maintain dashboards in tools like Sigma, Clarisights
• Forecasting & Planning: Support paid marketing budget allocation and pipeline forecasting using historical data and predictive modeling.
• Data Quality & Governance: Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot).
• Stakeholder Collaboration: Translate analytics insights into business recommendations for marketing and sales leaders.

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