Marketing

• Develop and execute joint go-to-market programs with manufacturers, distributors, and associations.
• Build annual co-marketing plans that include campaign strategy, budget details, and ROI metrics.
• Launch integrated campaigns with technology partners – specifically ERP partners to drive referral leads.
• Create enablement toolkits (presentations, case studies, digital assets) to activate partner sellers.
• Track and report partner-sourced and partner-influenced pipeline using Salesforce dashboards.
• Create and manage co-branded collateral, partner comms, and press-release announcements with partners.
• Partner with distributors, manufacturers, and association chapters to host and/or sponsor local contractor events, in partnership with business development.
• Build regional marketing programs (e.g. regional roadshows, lunch-and-learns) that drive awareness, acquisition, and adoption.
• Develop repeatable playbooks for field activations that can be scaled.
• Manage field event logistics, partner coordination, and follow-up execution in collaboration with the Events Manager.
• Collaborate with Product Marketing on messaging and product launches relevant to partner audiences.
• Work closely with Demand Generation and Sales to align campaigns, track lead flow, and measure ROI.
• Serve as the voice of the partner ecosystem in go-to-market planning, influencing future programs.

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