Marketing

• Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal.
• Create and optimize automated messaging flows using platforms like Braze and Pendo to guide users through key milestones and maximize conversion.
• Implement strategies to boost user engagement, encourage renewals, and minimize cancellations.
• Collaborate with acquisition teams on campaigns to re-engage inactive users and support upsell and cross-sell initiatives.
• Work effectively with colleagues across Product, Marketing, Content, Ecommerce, and Analytics teams.
• Use data and analytics to monitor performance and identify opportunities for improvement.
• Champion continuous optimization of messaging and campaign effectiveness.
• Ensure all communications reflect Elsevier’s brand standards, responsible communication practices, and data privacy requirements.
• Contribute to user adoption efforts across individual and institutional channels by adapting journey paths to varied needs.

Customer Lifecycle & Retention Manager

VP, Partnership Marketing

Student Marketing Intern

Assistant Manager, Shopper Marketing – East

Field Marketing Lead