Email Campaign Manager
Regions Bank
full-time
Posted on:
Location Type: Office
Location: Birmingham • Alabama, North Carolina, Tennessee • 🇺🇸 United States
Visit company websiteSalary
💰 $66,048 - $94,530 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Assists with the implementation of new ad hoc and automated email campaign deployments
- Helps with project management and process development ensuring alignment with project progress
- Manages day-to-day campaign management tasks, including deploying live samples and scheduling emails for deployment in SFMC
- Ensures email automations are deploying as intended
- Manages audit schedule for emails by providing direction to Direct Marketing Channel Strategists
- Assists in reviewing email metric reports to identify emails to review deeper for improvement
- Builds email timelines in support of email build, QA and deployment
- Ensures documentation is complete for the email development team to build the email
- Addresses or escalates roadblocks and dependencies that may impact project timelines or deliverables
- Maintains status reports and changes logs
- May aid in training junior team members
Requirements
- Bachelor's degree in Marketing, Business, or Communications
- Six (6) years of experience in Marketing
- Salesforce Marketing Cloud technology experience (working knowledge)
- HTML knowledge
- Understanding of Project Management best practices
- Experience in financial services marketing (preferred)
- Salesforce Marketing Cloud Specialist Certification (preferred)
Benefits
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email campaign deploymentproject managementemail automationemail metrics analysisHTML
Soft skills
communicationproblem-solvingteam collaborationtraining
Certifications
Salesforce Marketing Cloud Specialist Certification