Senior Manager, Public Affairs, Advisory
Region of Peel
full-time
Posted on:
Location Type: Hybrid
Location: Brampton • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$147,496 - CA$184,370 per year
Job Level
Senior
About the role
- Develop and execute comprehensive strategies to strengthen brand and reputation.
- Monitor public perception, media coverage, and stakeholder sentiment to identify risks and opportunities.
- Maintain brand guidelines and messaging frameworks for consistency.
- Lead thought leadership initiatives to position the organization as a trusted authority.
- Build and maintain strong relationships with media contacts and influencers.
- Serve as the primary point of contact for media inquiries and manage all interactions.
- Proactive pitching with media contacts to generate effective coverage.
- Develop and execute media relations plans to secure positive coverage and manage crises.
- Review and distribute press releases, advisories, and other communication materials ensuring one consistent Peel voice.
- Organize press conferences and media events.
- Identify and assess reputational risks; develop proactive mitigation strategies.
- Create and implement crisis communication processes and protocols.
- Act as a key member of the crisis management team, providing strategic counsel.
- Conduct crisis simulations and training to ensure organizational readiness.
- Monitor emerging issues and trends to anticipate risks.
- Advise senior leadership on public affairs and reputational matters.
- Develop stakeholder engagement strategies to strengthen relationships.
- Represent the organization at industry events and public forums.
- Collaborate internally to align public affairs initiatives with organizational priorities.
- Provide strategic direction and mentorship to the public affairs team.
- Foster a collaborative, high-performing environment.
- Recruit, train, and develop team members for success.
- Conduct performance reviews and coach team members to enhance skills.
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Political Science, or related field; Master’s preferred.
- 10+ years of experience in public affairs, media relations, or crisis communications.
- 8+ years of leadership experience managing teams.
- Proven success in developing and implementing public affairs strategies.
- Strong understanding of media relations, crisis communication, and brand management.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Experience with media monitoring and analysis tools.
- Ability to build relationships with stakeholders at all levels.
- Strong project management skills.
Benefits
- Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day!
- OMERS Pension Plan: Automatic enrolment to help secure your future with peace of mind.
- Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is important!
- Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
- Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
- Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded!
- Supportive, Respectful Culture: Work in an environment where leadership truly cares, and inclusivity is celebrated.
- Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing — whether in your career or on a personal level.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public affairs strategiesmedia relationscrisis communicationbrand managementstakeholder engagementmedia monitoringanalytical skillsproblem-solvingproject management
Soft skills
written communicationverbal communicationleadershiprelationship buildingcollaborationmentorshipcoachingstrategic counselperformance management