Brand Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Shinagawa • 🇯🇵 Japan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Conduct market and product opportunity assessment, strategy formulation and valuation for growth opportunities/sales improvement strategies for segment in charge
- Ensure day-to-day marketing strategy activities to effectively support strategic choice development and revenue objectives
- Collaborate across all Divisions/Region/Group including CHQ to identify and leverage best practices
- Create out of the box idea and create pipelines for NPD (New Product Development)
- Work very closely with Brand teams (Activation team) as well as R&D function to innovate and create a pipeline for NPD and make plans and implementations how to introduce them into Japan market well
- Implement marketing strategy processes and sharing knowledge about those processes internally/externally
- Contribute to various other strategic, competitive, or market analysis projects
- Drive a pricing strategy for your category with corporation with other departments to put the brand on the competitive advantage
- Effectively communicate with our global/regional counterparts
- Built up a solid communication channel/relationship with our brand agencies and suppliers (ATL/BTL)
Requirements
- Related work experience in a marketing function with a consumer goods company
- Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic plans based on business challenges
- Innovation experience, not only with product & brand marketing
- Deeply understand 4P & 5C and can apply those concepts into a game plan
- Proven ability to operate in a matrix environment and work effectively with sales management, customers and across geographic and organizational boundaries
- Analytical skills (including understanding of business economics and financial measures)
- Proven ability to set tactical and operational direction for the product line
- Proven ability to determine product positioning and key promotional elements for product line
- Strong interpersonal, communication and presentation skills (both oral and written in English/Japanese)
- Ability to plan and manage projects within budget and on schedule
- Thorough understanding of overall market analysis, planning, development and management
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- A range of other benefits in line with the local market
- Global share plans to save and share in Reckitt's future successes
- Short-term incentives to recognize, appreciate and reward work delivering outstanding results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market assessmentproduct opportunity assessmentstrategy formulationNew Product Developmentpricing strategybusiness analysis4P5Cproject managementfinancial measures
Soft skills
communication skillsinterpersonal skillspresentation skillsanalytical skillscollaborationinnovationstrategic planningrelationship buildingproblem-solvingtactical direction