Digital Media Manager – Social
Reckitt
full-time
Posted on:
Location Type: Office
Location: Slough • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals
- Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks
- Develop and update digital channel playbooks, championing best practices and new platform capabilities
- Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy
- Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives
- Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success
- Manage end-to-end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup
- Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs
- Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact
- Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of digital media innovations
- Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals
- Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity
- Track and report on key metrics such as Reach and Frequency, and efficient Media Cost KPIs (Cost per completed View, cost per click etc..) providing actionable insights
- Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts
- Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities
- Document and share campaign learnings and case studies to inform future activations and team knowledge
Requirements
- 3–5 years of hands-on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels
- Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs
- Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting
- Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting
- Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success
- Exposure to test-and-learn methodologies and experience in scaling successful tactics across markets
Benefits
- Parental benefits
- Employee Assistance Program for mental health
- Life insurance for all employees globally
- Global share plans to save and share in Reckitt's potential future successes
- Short-term incentives to recognize, appreciate and reward outstanding work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic media campaignsdigital media KPIsA/B testingcampaign optimizationbudget pacingperformance reportingaudience targetingseasonal activation calendarsmedia activation plansdigital channel playbooks
Soft skills
collaborationstrategic supportcommunicationplanning rigorproblem-solvinganalytical thinkingadaptabilityteamworkleadershipinsight generation