Public Relations

• Develop, execute and monitor digital trade marketing strategies to strengthen the presence of private-label brands across online channels (website, app, partner sites and other platforms).
• Create and optimize communication plans, campaigns and activations that increase conversion and expand private-label share in the digital environment.
• Manage product content (SEO, product pages/spec sheets, photos, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
• Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
• Collaborate with internal teams and external vendors to ensure flawless campaign execution, budget alignment, tactical negotiations and promotional calendar optimization.
• Monitor competitors, market trends and consumer behavior in the digital space, turning insights into actionable initiatives.
• Lead special projects, including product launches, purchase journey improvements and category optimizations.

Mid-level Analyst, Private Labels – Trade Marketing

Solution Architect, Pre-Sales Consultant

Coordenador Pré Venda Varejo

Technical Pre-Sales Specialist – Temporary

Pre-Sales Specialist I

Public Relations Coordinator