Marketing

• Further development and implementation of a target group–oriented university marketing strategy
• Maintenance and expansion of strategic partnerships with universities, academic chairs/professorships and career centers
• Close collaboration with our business units to coordinate, implement and further develop joint university activities
• Management of content and communication measures for our talent community, newsletters and social media
• Analysis of the impact of all university marketing activities and derivation of data-driven recommendations to optimize measures and investments

Junior University Marketing Specialist

Dual Study Program 2026 – Dual Students in Marketing and Digital Media