Digital Marketing

• Acts as the project manager for hundreds of email campaigns from concept to deployment to performance analysis.
• Strategically determines production schedule, assigns key dates and directs a team of creative designers, copywriters, HTML developers and Web QA analysts with intent and focus of each campaign.
• Merchandises and secures relevant, successful product for all campaigns by working with e-commerce partners and utilizing Google Analytics and Tableau, as well as historic email results/data.
• Set up and execution for weekly mobile messages.
• Establishes ongoing communication with ecommerce partners to understand strategy and offers.
• Partners with the Campaign Management team to obtain the appropriate customer list to launch via email system (Salesforce). Monitor to confirm 100% completion.

Digital Marketing Specialist

Digital Marketing Manager

Digital Marketing Advisor, User Experience UX Strategy

Digital Marketing Advisor, Patient and Provider Content Strategy

Manager, Digital Marketing