Marketing Operations

• Serve as an administrator and subject matter expert for the core marketing automation platform (e.g., Marketo, LeanData, 6sense) and other MarTech tools.
• Manage the integration between the Marketing Automation Platform and the CRM (e.g., Salesforce), ensuring seamless, bidirectional data flow, accurate lead routing, and system reliability.
• Evaluate, configure, and manage other marketing technologies (e.g., analytics tools, data enrichment services, project management software) to optimize the overall MarTech stack and support new marketing initiatives.
• Implement and execute digital marketing campaigns, including email sends, paid media tracking, and landing page deployment, ensuring technical setup, tracking, and adherence to established governance protocols.
• Perform rigorous QA on campaigns, assets, and system functionality before launch to ensure accuracy, proper tracking, and brand compliance.
• Support, maintain, and automate marketing performance dashboards and reports, focusing on key metrics (e.g., MQLs, conversion rates, campaign ROI, funnel velocity) using business intelligence and analytics tools (e.g., Google Analytics, Tableau).

Marketing Automation Specialist – Marketo Experience

Marketing Operations Strategist

Marketing Operations Manager

Marketing Technology Manager

Associate Marketing Operations Specialist