Marketing

• Architect, execute, and continuously optimize automated programs across the entire customer journey.
• Design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.
• Ensure every workflow, integration, and process supports long-term growth.
• Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot.
• Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform.
• Build, manage, and continuously optimize HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs.
• Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives.
• Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring.
• Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce.
• Monitor automation and campaign performance, surface insights, and recommend optimizations backed by accurate, trustworthy data.
• Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools.
• Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively.
• Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance.
• Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes.

Marketing Lifecycle Automation Manager

Media Buyer