Pryon

Senior Director, Marketing

Pryon

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $200,000 - $215,000 per year

Job Level

Senior

About the role

  • Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor
  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue.
  • Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts
  • Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas
  • Develop the strategic vision for Pryon’s brand and ensure flawless execution of our mission
  • Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals.
  • Build relationships with media and stakeholders through creative PR strategies
  • Provide direction and set standards for creation of tactical content to support strategic objectives
  • Generate internal enthusiasm and training to enable the field team to take messaging to the market
  • Monitor all marketing campaigns and improve them when necessary
  • Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed
  • Prioritize marketing projects and allocate resources accordingly
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities
  • Create metrics to demonstrate the value of marketing efforts and provide a blueprint for course correction as needed
  • Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing

Requirements

  • Experience managing multiple Marketing disciplines and strategy at an enterprise AI and/or software company, with a minimum of 12-15 years of total experience and 5-7 years as a Marketing leader
  • Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality
  • Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue
  • Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment
  • Prior success working closely with Sales to drive lead gen demand
  • Experience interfacing with media and industry analysts to influence their perception of the company’s products
  • Strong, persuasive communication skills will an ability to synthesize complex market and technology messages into sales drivers
  • Excellent leadership skills with the ability to mentor and inspire high performance
  • Business-critical thinker on pricing, analytics, GTM, and branding
  • Bachelor’s degree required; MBA preferred
Benefits
  • Remote first organization
  • 100% Company paid Health/Dental/Vision benefits for you and your dependents
  • Life Insurance, Short-term and Long-term Disability
  • 401k
  • Unlimited PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdigital strategyMQL analyticsdemand generationmarket analysiscontent creationdata-driven decision makingKPI managementbrandingSaaS
Soft skills
leadershipcommunicationteam playerflexibilitypersuasivenessmentoringstrategic thinkingcollaborationcreativityproblem-solving
Certifications
Bachelor's degreeMBA