Manager, Paid Social User Acquisition

PrizePicks

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $90,000 - $105,000 per year

Job Level

Mid-LevelSenior

Tech Stack

iOSTableau

About the role

  • Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
  • Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X
  • Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
  • Coordinate creative production driving insights into content via internal and external creative teams
  • Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
  • Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
  • Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
  • Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
  • Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
  • Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities

Requirements

  • 5+ years of hands-on mobile paid social experience managing performance-focused campaigns at scale for app companies distributed through the iOS App Store and Google Play Store
  • Previous experience in fantasy sports, mobile gaming, or consumer apps is desired
  • Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
  • Experience owning an annual performance budget over 8-figures
  • Experience leveraging AI-driven tools to build and iterate on ad creatives while applying deep knowledge of creative strategy and testing frameworks to identify, scale, and optimize high-performing concepts across channels.
  • Experience managing platforms based on different campaign optimization goals including CAC and ROAS
  • Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
  • Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
  • Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
  • Experience working cross-functionally with creative, product, and analytics teams
  • Strong written and verbal communication skills, including the ability to present to senior leadership.
Benefits
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
mobile paid social experienceperformance-focused campaignscampaign optimizationcreative strategyad creativescampaign analyticsperformance reportingcreative testingCACROAS
Soft skills
highly organizedcollaborativeself-starterautonomystrong written communicationstrong verbal communication