Marketing Operations

• Manage day-to-day backend operations within HubSpot for Sales and Marketing teams.
• Maintain and optimize CRM settings, objects, properties, workflows, and automations.
• Perform routine system audits to ensure platform functionality and performance.
• Conduct regular data cleansing activities, including deduplication, standardization, and accuracy checks.
• Implement best practices for data governance, naming conventions, lifecycle stages, and segmentation management.
• Identify data gaps and propose corrective measures to maintain a clean, reliable CRM environment.
• Build, update, and maintain custom dashboards and performance reports across Sales and Marketing.
• Translate business needs into meaningful analytics and insights.
• Ensure reporting accuracy by aligning dashboards with standardized definitions and metrics.
• Manage and monitor integrations between HubSpot and other business tools (e.g., outreach platforms, analytics tools, communication systems).
• Troubleshoot integration errors and coordinate fixes with internal stakeholders or external vendors.
• Recommend technical enhancements to improve automation and data flow across systems.
• Work closely with Sales, Marketing, and RevOps teams to understand operational needs.
• Provide internal support and basic training on HubSpot tools, features, and best practices.
• Assist in documenting processes, workflows, and system configurations.

HubSpot Administrator – Sales & Marketing Operations

Marketing Operations Manager

Marketing Operations Executive