Director

• **Essential Responsibilities**
• **Market Strategy & Segmentation**
• - Develop and execute a comprehensive segmentation strategy for the government sector, identifying high-value opportunities across agencies, programs, and regions.
• - Lead competitive, market, and policy analyses to inform investment priorities and innovation strategies.
• - Craft compelling value propositions and messaging that align PrePass’s technology leadership with government safety and efficiency objectives.
• **Go-to-Market Leadership**
• - Create and operationalize go-to-market plans for government initiatives, ensuring alignment across marketing, product, sales, and partner ecosystems.
• - Collaborate with Product Management to align roadmap priorities with government market needs and compliance standards.
• - Partner cross-functionally to build processes, capabilities, and systems that drive consistent execution and measurable business impact aligned with the PrePass mission.
• **Stakeholder Engagement**
• - Serve as a key strategic liaison between PrePass and public sector partners, including transportation agencies, enforcement bodies, and policy stakeholders.
• - Represent PrePass at government and industry forums, shaping dialogue on safety, technology, and compliance.
• **Performance & Growth**
• - Define and monitor KPIs and success metrics to measure market penetration, customer acquisition, and retention.
• - Drive continuous improvement in how PrePass engages and delivers value to government customers.

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