PowerSchool

Senior Director, Product Marketing

PowerSchool

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $170,200 - $252,800 per year

Job Level

Senior

About the role

  • Develop and own the category-level narrative and positioning, ensuring clear differentiation in the market.
  • Partner with Product Management to shape roadmap storytelling and prioritize launch plans.
  • Lead category-level GTM strategy and campaigns in partnership with brand, comms, and demand gen.
  • Manage and mentor Product Marketers, setting priorities and ensuring quality of deliverables.
  • Serve as the primary partner to Sales Leadership, Solution Engineering, and Value Engineering for category-level alignment.
  • Track and report on category-level KPIs tied to pipeline growth, awareness, and adoption.

Requirements

  • 10+ years in product marketing or related GTM roles, with proven leadership experience.
  • Strong strategic storytelling and executive communication skills.
  • Demonstrated ability to align cross-functional teams around GTM priorities.
  • Experience leading and mentoring product marketing teams
Benefits
  • Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
  • Flexible Spending Accounts and Health Savings Accounts
  • Short-Term Disability and Long-Term Disability
  • Comprehensive 401(k) plan
  • Generous Parental Leave
  • Unrestricted paid time off (known as Discretionary Time Off - DTO)
  • Wellness Program, including ClassPass & Employee Assistance Program
  • Tuition Reimbursement
  • Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft skills
leadershipstrategic storytellingexecutive communicationcross-functional alignmentmentoring