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Senior Account Director
Power Digital Marketing. Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals .
About the role
Key responsibilities & impact- Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
- Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
- Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
- Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
- Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
- Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
- Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
- Manages a diverse set of clients totaling with specific target monthly recurring revenue
- Leads the contract renewal strategy by following the established client renewal process and timelines. Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the presentation and proposal development alongside the Account Manager to extend client partnerships. Reviews and analyzes client contracts on a regular basis to ensure goals are on target
- Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
- Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
- Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
- Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
- Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
- Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
- Employ AI technologies to enhance and optimize business processes
Requirements
What you’ll need- Bachelor's Degree in Marketing, Communication or related discipline
- 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
- Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
- Strong understanding of paid media, particularly Google Ads and Meta Ads
- Working knowledge of SEO, Analytics, and Creative workflows and deliverables
- Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
- Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Ability to quickly build rapport and develop relationships with executive-level points of contact
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
- Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
- Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
cross-channel digital marketingstrategic planningconsumer insightsdigital integrationclient servicespaid mediaGoogle AdsMeta AdsSEOanalytics
Soft Skills
relationship buildingservant leadershipcoachingfeedback deliverystorytellingexecutive presenceemotional intelligencedependabilityproblem-solvingentrepreneurial spirit
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Communication