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Fashion Account Director
Power Digital Marketing. Employ AI technologies to enhance and optimize business processes .
About the role
Key responsibilities & impact- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
- Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
- Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
- Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
- Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
- Manage retention and expansion; lead renewals; grow MRR
- Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
- Work in Iris and nova daily; surface problems before clients do
- Coach and give direct feedback to analysts and specialists
- Keep Pulse cadence at 100%
Requirements
What you’ll need- 6+ years in fashion or apparel marketing, agency or brand side
- Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
- Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
- Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
- Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
- Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
- Track record of retaining and growing accounts
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI technologiespricing strategymerchandisingmulti-channel distributioncustomer retention strategyCACLTVincrementality testingcreative fatigueaudience saturation
Soft Skills
client relationship managementcoachingfeedbackcommunicationstrategic thinkingproblem-solvingcollaborationleadershiprelationship buildinganalytical thinking