Head of Paid Media

Power Digital Marketing

. Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.

Posted 4/25/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.
Ensure consistent, high-quality performance delivery, optimization standards, and measurement rigor across all clients and verticals.
Partner closely with Strategy, Data Intelligence, and Client Experience teams to ensure paid media is tightly aligned to client business goals and forecasting.
Establish and enforce best in class standards for account structure, testing, incrementality, creative feedback loops, and optimization cadence.
Own growth of managed media dollars across existing clients and new business.
Develop and execute strategies to expand media investment responsibly, balancing performance, efficiency, and client profitability.
Partner with Sales, Strategy, and Divisional Leaders to support new business pitches, media expansion opportunities, and large scale account growth.
Act as an executive-level paid media voice with key clients, especially for complex, high spend, or at risk relationships.
Build, lead, and continuously develop a high performing paid media organization.
Own skill development, training standards, and career progression for media buyers at all levels.
Ensure teams are fluent in modern paid media capabilities including automation, AI assisted buying, MMMs, incrementality testing, and creative optimization.
Attract, retain, and develop top paid media talent while maintaining strong performance accountability.
Own the profitability of paid media services, including contribution margin, staffing models, and cost efficiency.
Partner with Finance and Client Experience leadership to ensure accounts are staffed appropriately, priced correctly, and delivering strong margins.
Help design and refine paid media pricing, packaging, and service models to support long term profitability.
Use data to proactively identify inefficiencies, over-servicing, or margin risk and take corrective action.
Establish clear operating rhythms, KPIs, and dashboards for paid media performance and efficiency.
Drive adoption and effective use of internal platforms, tools, and automation (including nova, Iris, Creative Affinity, MMMs, and reporting infrastructure).
Ensure paid media execution scales cleanly across divisions while maintaining flexibility for vertical specific needs.
Champion process improvements that reduce manual work and increase strategic time for teams.

Requirements

What you’ll need

10+ years in paid media, performance marketing, or media leadership roles.
Proven experience owning large-scale managed media portfolios (9-figure plus preferred).
Experience leading multi-channel paid media teams across diverse verticals.
Strong track record of balancing performance outcomes with profitability.
Deep paid media expertise combined with business and financial acumen.
Strong people leader who sets high standards and develops talent.
Comfortable operating at both strategic and executional levels.
Data-driven, but practical and decisive.
Clear communicator who can earn trust with executives, clients, and teams.

Benefits

Comp & perks

100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategyperformance marketingmedia optimizationincrementality testingcreative optimizationautomationdata analysisKPI establishmentdashboard creationmedia portfolio management

Soft Skills

leadershipcommunicationstrategic thinkingdecisivenesstalent developmenttrust buildingperformance accountabilitycollaborationproblem-solvingprocess improvement