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Paid Social Media Supervisor, Healthcare
Power Digital Marketing. Successful end to end management & strategic oversight of designated paid media accounts.
About the role
Key responsibilities & impact- Successful end to end management & strategic oversight of designated paid media accounts.
- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
- Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
- Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
- Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
- Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
- Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
- Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
- Responsible for continual testing, verification & improvement of full-funnel structures.
Requirements
What you’ll need- 6-10+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
- Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
- Experience with full funnel strategy, video, lead generation.
- Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
- Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
- Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
- Team management experience.
Benefits
Comp & perks- Proficiency in spoken and written English at an advanced level is required for this role.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategycampaign managementproject road mapsmedia planscompetitive researchtesting frameworksfull funnel strategyad copy writingcreative strategyoptimization strategy
Soft Skills
team managementclient relationship managementstrategic oversightcommunicationleadershiptask delegationinsight reportingperformance improvementproject ideationconfidence