Group Media Director

Power Digital Marketing

. Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.

Posted 4/22/2026full-timeRemote • 🇪🇨 EcuadorLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
Ensure consistent application of best practices in:
Account structure and optimization
Testing frameworks, multi-touch attribution and incrementality
Creative and content feedback loops in partnership with Creative teams
Measurement and reporting rigor, including account-based measurement approaches
Serve as the strategic escalation point for complex performance challenges.
Act as the senior strategic lead for key/pillar client relationships.
Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
Coach and develop direct reports, including performance management, career growth, and skill development.
Elevate team capabilities across:
B2B platform expertise
Data analysis and pipeline storytelling
Strategic thinking and client communication
Serve as the escalation point for team and client challenges.
Own growth of managed media dollars across your portfolio through retention and expansion.
Ensure strategies balance performance, efficiency, and client profitability.
Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
Identify and address risks related to performance, client satisfaction, or profitability.
Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
Maintain strong operating rhythms including:
Regular pipeline and performance reviews
Testing roadmaps and prioritization
Clear reporting and insights delivery
Ensure SLA adherence and high-quality execution across all accounts.
Stay current on platform updates, emerging B2B channels, and industry trends.
Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.
Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.

Requirements

What you’ll need

8–10+ years in paid media, B2B performance marketing, or media leadership roles.
Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).
Strong leadership experience managing and developing high-performing teams.
Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
Strong client-facing and communication skills, with ability to influence senior stakeholders.
Experience supporting new business pitches and account expansion.
Data-driven, highly organized, and operationally strong.

Benefits

Comp & perks

Salary, Annual Executive Bonus & Equity
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B paid mediamulti-channel strategiesaccount-based measurementdata analysispipeline storytellingautomationAI-assisted buyingincrementalitycreative feedback loopsperformance management

Soft Skills

leadershipstrategic thinkingclient communicationteam developmentrelationship buildinginfluencing stakeholdersorganizational skillsperformance accountabilitycoachingproblem-solving