Creative Strategist

• Lead the paid social creative strategy for 6-10 clients
• Use data insights along with consumer and brand research to design high performing creative assets
• Collaborate closely with team members across internal departments and roles
• Maintain client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Write strategic consumer-centric, direct response copy and messaging strategy
• Manage requests and output with production team using Asana
• Review video/image assets and provides clear and actionable feedback to editors
• Lead productive internal creative team syncs and brainstorms
• Work alongside client management team as client POC for all things creative strategy
• Understand scope of requested edits, reshoots, and other deliverables
• Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Identify and encourages service expansion opportunities
• Manage interns, PT, or FT team members, if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Senior Creative Strategist

Content Strategist – Creative Lead

Ads Creative Strategist