Product Marketing

• Scale Product Marketing: Establish, refine, and optimize Product Marketing processes, while coaching and staffing a high-performing team to support our continued growth across key global verticals - e.g., Life Sciences, Healthcare, Finance, Banking, Insurance, Public Sector.
• Develop Product Positioning & Messaging: Define and refine compelling product positioning that powerfully differentiates our data analytics and data science solutions. Craft resonant messaging tailored to our diverse target audiences and top industry segments.
• Lead GTM Strategy & Execution: Partner closely with Sales, Marketing, and Product Management to develop and execute impactful GTM strategies that expand market awareness, drive pipeline growth, and ultimately increase customer adoption. Leverage data-driven insights to optimize positioning, messaging, segmentation, and enablement, directly influencing win rates, deal cycle time, and average deal size.
• Champion Posit’s Open Source Mission & Community: Drive awareness, adoption, and excitement around Posit's open-source approach. Foster and empower a vibrant community of data scientists, analysts, and developers, enabling them to leverage our tools for cutting-edge advanced analytics and machine learning solutions.
• Empower GTM Teams through Sales Enablement: Develop and deliver comprehensive content, tools, resources, and training programs that equip Marketing, Sales, Customer Success, and Partner teams with compelling, value-based narratives to engage prospects and customers effectively.
• Oversee Compelling Content Strategy: Lead the creation and strategic deployment of high-impact marketing assets (e.g., white papers, case studies, demo videos, blogs) that engage target personas throughout their buyer's journey.
• Drive Competitive & Market Intelligence: Conduct in-depth market research and competitive analysis to identify evolving trends, assess the competitive landscape, and understand customer needs. Translate these insights into actionable recommendations to inform product and marketing strategies, ensuring Posit effectively addresses customer challenges and maintains market leadership.
• Foster Cross-Functional Collaboration: Serve as a pivotal bridge between Product, Marketing, Sales, and Customer Success, ensuring seamless alignment, clear communication, and integrated strategies across all functions.
• Ensure Operational Excellence: Define and execute the Product Marketing team's strategy, budget, and hiring plans. Establish clear goals and KPIs to measure and optimize team performance consistently.
• Lead with Clarity: Build, mentor, and inspire a world-class Product Marketing team, fostering a culture of collaboration, innovation, continuous improvement, and professional growth.

VP, Product Marketing

Product Marketing Manager

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing