Ecommerce

• Develop Campaign Strategies: Align creative concepts with client goals across e-commerce brands.
• Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance.
• Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.
• Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency.
• Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors.
• Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations.

Creative Strategist, E-Commerce

Senior Director of Solutions, Shopify eCommerce

Head of UX/Design, eCommerce, Shopify

Solutions Architect, Shopify Page Builder – Part Time

E-Commerce Project Manager – Part Time, Freelance