Marketing

• Manages and leads the team responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels
• Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
• Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer/business insights to drive growth strategies
• Leverages thought leadership to build consensus among partners and lead effective teams
• Ensures team adapts and optimizes to changing business environment
• Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications
• Coordinates and influences complex multi-functional program teams
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework
• Establishes the budget and applies policies and practices for planning and administering a budget
• Manages activities including coordination with legal, compliance, finance, risk and other key partners
• Responsible for performance management, continuous coaching and development of employees to ensure they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Vice President of Marketing

Enterprise Field Marketing Manager

Senior Global Partner Marketing Manager

Director, Global Marketing – Immunology Patient Strategy

Technical Marketing Engineer – Powertrain

B2B Marketing Manager – North America