Growth Marketing

• Design and launch digital marketing campaigns across multiple ad platforms (Google, LinkedIn, X, YouTube, Reddit, Bing)
• Create and iterate on campaign assets (including ad copy, landing pages, and visuals) with support from the design team
• Monitor, analyze, and refine campaigns based on ROI, conversion, and engagement metrics
• Conduct keyword research to identify trends, guide content creation, and improve search visibility and lead generation
• Assess the end-to-end user journey across touchpoints, identifying opportunities to increase conversions
• Own the lead handoff process to Sales, ensuring qualified prospects move efficiently through the funnel
• Partner with internal teams and external agencies to align messaging, target audiences, and campaign goals
• Stay ahead of platform updates, test new campaign types, and explore emerging tools or AI-driven optimizations

Growth Marketing Specialist

Growth Marketing Specialist

Chief Brand & Growth Officer