Senior Manager, Demand Generation, Marketing Operations
PicnicHealth
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Senior
About the role
- Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels.
- Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals.
- Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization.
- Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance, as needed.
- Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys.
- Build and own our Salesforce and HubSpot sync management, overall HubSpot administration, data quality, and process improvements.
- Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot.
- Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing.
- Manage MarTech procurement, vendor relationships, renewals, and platform optimization.
- Lead strategy and execution for conferences, webinars, and event-based campaigns.
- Oversee and maintain conference and event budgets, reporting on ROI of successful events.
- Coordinate with sales teams to ensure field readiness, pre/post-event outreach, and on-site support.
- Partner with BDRs to develop account outreach frameworks and conference follow-up strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/ pharma environments.
- Deep hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce).
- Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decision-making.
- Demonstrated ability to manage complex projects, cross-functional stakeholders, and multiple concurrent initiatives.
- Experience owning or directly managing MarTech tools, processes, system administration, and data integrity.
- Focus on and successful experimentation with integrating AI into your standard practices and workflows, and ideas for new applications here at PicnicHealth.
Benefits
- Comprehensive benefits including above market Health, Dental, Vision
- Family friendly environment
- Flexible time off
- 401k plan
- Free PicnicHealth account
- Equipment and internet funds for home office set up
- Wellness Stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationaccount-based marketingdigital advertisingtechnical SEOemail marketinganalyticsreporting dashboardsattribution modelsdata-driven decision-makingproject management
Soft skills
analytical skillscross-functional collaborationstakeholder managementcommunicationleadershipstrategic thinkingproblem-solvingcreativityadaptabilityteam coordination