Growth Marketing

• Establish GTM approach by reviewing region priorities, business unit strategies, and industry trends; create playbooks for customer segments and personas aligned with these strategies.
• Lead North America AOP process by setting commercial targets, investment priorities, and performance metrics to translate strategic ambitions into action.
• Enhance customer segmentation, archetypes, and buying process understanding to identify key inflection points for GTM strategy.
• Design and maintain cross-BU, cross-regional collaboration methods to ensure alignment, facilitate knowledge sharing, and uphold consistent execution of GTM strategy, leveraging strategic relationships and data-driven insights.

Director, NA Growth Strategy

B2B Growth Marketing Manager

Head of Growth

Growth & Strategy Consultant – Insurance

Growth Marketing Specialist

Senior Manager – Lifecycle & Growth Marketing