Senior Manager, Media Measurement and Optimization
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Illinois, New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $120,800 - $201,400 per year
Job Level
Senior
Tech Stack
SQLTableau
About the role
- Implement newly created enterprise media measurement framework and KPIs
- Drive integrated media measurement across audience, channel, site and creative
- Curate measurement strategies for enterprise-based media programming across disease states
- Partner with media agency and stakeholders to develop audience-centric, insight-driven media optimization programs
- Analyze campaign performance and provide strategic recommendations to enhance marketing ROI
- Oversee dashboard and data visualization practices to ensure clear storytelling
- Translate media data taxonomy and meta-data best practices to media analytics data design and requirements
- Drive media measurement strategy across paid, owned and earned channels
Requirements
- 6+ years Marketing or Media experience in a professional environment, with experience managing and building teams
- BS Degree in Marketing, Business, or equivalent experience
- Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
- Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media
- Deep understanding of media data KPI calculations & definitions
- Understanding of data-driven media planning and buying approaches globally
- Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
- Experience translating data insights into actionable recommendations for executive decision-making
- Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data source and taxonomy expertise
- Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Excellent communication skills; can articulate complex concepts to a diverse audience
- Strong writing, presentation and influencing skills
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media measurement frameworkKPI calculationsmedia analyticsdata visualizationdata-driven media planningmarketing optimizationcampaign performance analysismedia data taxonomyaudience-centric media optimizationdigital media
Soft skills
interpersonal skillscommunication skillscollaborationleadershipinfluencing skillspresentation skillsstrategic recommendationsstorytellingcoachingteam management