Digital Marketing

• Lead translation of TUKYSA HCP MBC and mCRC brand strategies to NPP/Digital strategies and executions
• Drive optimizations within the brand’s HCP MBC and mCRC NPP/Digital ecosystem and ways of working
• Own decision making, vendor management, and scope of the $8-10M HCP TUKYSA Media budget
• Develop video content for HCP audiences to live on our websites or third-party sites
• Collaborate with other Pfizer Digital Marketing Leads or functions to cross-pollinate learnings
• Lead annual Tactical Planning for the HCP NPP/Digital channel to include website, media, and email planning

Director, HCP TUKYSA Digital Marketing

Digital Marketing Manager

Digital Marketing Analyst, Paid Search

Director, Digital Marketing Strategy

Digital Marketing Manager