Director

• Lead the development and execution of physician-directed promotional tactics to drive market share and achieve sales targets.
• Partner with Market Insights team to measure effectiveness on an ongoing basis and recommend changes accordingly.
• Own all personal promotion projects through the Medical, Legal and Regulatory review process and ensure that materials and programs are compliant.
• Drive the development and implementation of new HCP campaign within the personal promotion channel.
• Lead collaboration with sales organization to deploy and train on brand strategy, messaging, and field tactics.
• Manage outside agencies: develop project briefs, execute projects, and manage timelines.
• Identify critical issues that impact the success of promotional marketing efforts.

Director, HCP Personal Channel Promotions

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