Growth Marketing

• Manage paid media initiatives — own end-to-end execution of paid digital campaigns across search, social, display, and retargeting to drive qualified leads and revenue growth.
• Develop and optimize omni-channel growth campaigns — integrate paid, owned, and earned tactics including partnerships, associations, ABM, email, and organic channels.
• Oversee campaign planning and execution — manage timelines, assets, and deliverables through project management software, ensuring alignment across marketing, sales, and product teams.
• Partner with creative and content teams to develop high-performing ad creative, landing pages, and offers that convert.
• Design and implement rigorous testing frameworks (A/B and multivariate) to validate creative, targeting, and messaging hypotheses.
• Measure performance and communicate insights — own KPI reporting, attribution modeling, and dashboards to identify growth levers and ROI opportunities.
• Manage marketing budgets and media spend, ensuring cost-efficiency, target ROAS, and continuous optimization of channel mix.
• Stay ahead of emerging platforms and trends — evaluate new paid opportunities, martech tools, and AI-driven optimizations to maintain competitive advantage.
• Mentor and collaborate with team members on performance marketing best practices, data analysis, and experimentation discipline.

Growth Marketing Manager

Growth Enablement Manager

Marketing Representative

Digital Growth Director

Vice President, Growth Strategy