• Analysis of website campaigns and tactics.
• Analysis of email campaigns.
• Analysis of partner campaigns.
• Develops and maintains a model for lead classification.
• Communicates effectively to the marketing and sales team.
• Report Development in Google Analytics.
• Monthly strategic reporting.
• Interact with all levels of management to assist with ad-hoc reporting.
• Performs other duties as required.

Requirements

Bachelor’s degree in business, marketing or computer science
Advanced knowledge of Microsoft Excel
Advanced knowledge of Google Analytics
Ability to multi-task and meet deadlines
Experience using B.I. reporting tools is a plus
Strong written and oral communication skills.
Desire to work in the travel and tourism industry is a definite plus.
Knowledge of Marketo is a plus.
Knowledge of Response IQ is a plus.

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Hard Skills

Google Analytics
Microsoft Excel
B.I. reporting tools
lead classification model

Soft Skills

communication skills
multi-tasking
deadline management

Certifications & Qualifications

Bachelor’s degree in business
Bachelor’s degree in marketing
Bachelor’s degree in computer science

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