Chief Marketing Officer

• Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS
• Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting
• Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue
• Run all marketing initiatives through HubSpot (automation, segmentation, reporting)
• Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility
• Track funnel metrics and optimize performance using Google Analytics GA4
• Manage and mentor the Director of Marketing, as well as internal and external resources
• Indirectly oversee the Social Media Manager through your Director
• Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals
• Lead from the front—strategy, execution, and iteration all roll up to you
• Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms
• Make spending decisions that prioritize CAC efficiency and LTV growth
• Influence future hiring decisions as performance justifies scale

Senior Director of Marketing and Growth

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Product Marketing Director

Product Marketing Director

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