Manage product listings – Create, edit, and optimize product listings to ensure accuracy, compliance, discoverability, and alignment with brand standards.
Maintain product pricing & profitability – Monitor and adjust product pricing based on cost of goods, platform fees, and marketing performance.
Track SKU-level profitability to ensure margin targets are met and flag underperforming listings for review.
Enroll in TikTok campaigns – Submit eligible SKUs into promotional campaigns, track enrollment windows, monitor discount structures, and evaluate campaign performance impact.
Monitor shop health & violations – Proactively track shop warnings, product takedowns, and policy violations. Resolve issues swiftly to maintain optimal account health and minimize disruption.
Analyze performance metrics – Review key analytics including sales velocity, traffic, conversion rate, and top-performing SKUs. Identify trends, surface anomalies, and recommend optimizations.
Track & report daily numbers – Deliver daily reports summarizing performance across all active shops. Highlight wins, red flags, campaign outcomes, and emerging opportunities.
Test product imagery & listings – Collaborate with creative teams to A/B test product images and listing copy. Track impact on click-through and conversion rates to inform future iterations.
Stay updated on platform features – Keep current with TikTok Shop updates, seller tools, algorithm shifts, and feature rollouts. Evaluate and implement relevant changes to improve backend workflows.
Coordinate with marketing & ops – Liaise with creators, marketers, and operations teams to ensure product listings are synchronized with inventory status, campaign schedules, and promotional goals.