Pearl Lemon

Account Manager

• Development of long-term relationships with accounts
• Ensuring clients receive requested products and services in a timely manner
• Communication of client needs and demands to the company
• Forecast and track of client account metrics
• Management of projects within client relationships, working to carry out client goals while meeting company goals
• Identifying opportunities to grow business with existing clients
• Coordination with staff members working on the same account to ensure consistent service
• Collaboration with the sales team to reach prospective clients
• Service for multiple clients concurrently, often meeting deadlines
• Keeping records of client transactions

Senior Account Manager

SEO Marketing

• Developing a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels (including PPC, SEO, email, ABM, social, PR and events)
• Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
• Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets
• Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook
• Optimising our marketing automation and lead nurturing processes through email, content, and social channels
• Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry
• Regular reporting against defined KPI’s to highlight the effectiveness of all campaigns against business goals
• Line management and professional development of team members
• Managing relationships with third-party suppliers and agencies.

Senior Account Manager

Senior SEO Technical Director