Public Relations

• Design and implement a targeted PR strategy for Quebec and Canada
• Build strong relationships with journalists, columnists, influencers, and content creators
• Write press releases, speeches, bios, media kits, and position statements
• Prepare internal spokespeople for public appearances
• Measure results, optimize, and demonstrate campaign performance
• Deploy an omnichannel content strategy (newsletters, platforms, internal tools)
• Maintain a clear, dynamic editorial calendar
• Oversee content quality, relevance, and tone
• Support internal communications in collaboration with the HR team
• Optimize content for the web (SEO, accessibility, various formats)
• Ensure PEAK brand consistency across all touchpoints
• Create go-to-market materials for our solutions and services
• Ensure the brand experience reflects our values and ambitions
• Plan and coordinate events (media, partners, advisors)
• Develop innovative formats aligned with our positioning
• Evaluate event impact and recommend improvements

Public Relations, Marketing and Communications Specialist

Residential Mortgage Officer, Bilingual