Customer Success Manager

• Campaign & Journey Execution: Oversee the end-to-end technical delivery of the global marketing calendar, including building, scheduling, and deploying daily multi-channel comms campaigns to segmented audiences.
• Testing & Optimization: Develop and execute a comprehensive test and learn roadmap to continuously optimize campaign performance, recommending strategies to improve engagement, conversion, and retention rates across digital communication platforms.
• Quality Assurance: Conduct rigorous testing and troubleshooting of all campaigns to ensure functionality, correct targeting and optimal customer journeys with adherence to company guidelines before deployment.
• Analytics & Reporting: Monitor, analyze, and report on key campaign performance metrics, providing actionable insights and strategic recommendations to optimize future campaigns and drive continuous improvement in member acquisition, engagement and retention.
• CRM Tech stack management: Provide tactical direction for the CRM and related marketing technology stack, including tools for email, analytics, and automation. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.
• Cross-functional alignment: Collaborate closely with Marketing Managers and other teams like Product, Data, and Risk to drive initiatives that improve customer experience and LTV.

Senior Marketing CRM & Lifecycle Manager

CRM & In-App Operations Lead

Customer Success Lead