
Head of Content
Paradise Fruits | By Jahncke
full-time
Posted on:
Location Type: Hybrid
Location: Il-Gżira • 🇲🇹 Malta
Visit company websiteJob Level
Lead
About the role
- Build and lead the global content strategy across all iGaming verticals, ensuring every piece supports SEO, conversion, and brand growth
- Define and enforce editorial standards, tone of voice, and compliance guidelines across all Lanes and GEOs
- Collaborate with SEO, Product, and BI teams to align content creation with performance goals and data insights
- Oversee Managing Editors and Senior Editors to ensure consistent output quality, delivery cadence, and strategic alignment
- Develop and refine content playbooks and documentation for each squad to improve efficiency and accountability
- Mentor content leads, writers, and editors across multiple time zones to foster a culture of quality and experimentation
- Oversee AI-assisted and manual content production workflows, ensuring compliance and fact-check integrity
- Collaborate with Tech and BI teams to evolve automation tools, dashboards, and real-time content performance tracking
- Lead quarterly audits to identify decaying content and opportunities for optimization and refresh
- Represent the content division in executive strategy discussions and growth planning
Requirements
- 5+ years of experience leading large-scale editorial or SEO content teams in iGaming or affiliate marketing
- Strong understanding of SEO, data-driven content, and monetization mechanics
- Excellent communication and leadership skills across distributed teams
- Proven track record of delivering measurable growth through content innovation
- Ability to balance creativity with analytical rigor and operational excellence
Benefits
- Competitive salary
- Opportunity to work with a talented and passionate team in a fast-paced, dynamic environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOcontent strategyeditorial standardscontent playbooksdata-driven contentmonetization mechanicscontent production workflowsautomation toolscontent performance trackingcontent optimization
Soft skills
leadershipcommunicationmentoringcollaborationcreativityanalytical rigoroperational excellencequality assurancestrategic alignmentfostering culture