Marketing

• Develop and execute integrated regional marketing plans for the Alps and CEE region, based on the marketing strategy and fully aligned with business objectives and Go-to-Market (GTM) priorities.
• Drive omnichannel campaigns that create connected customer journeys — combining digital, social, and in-person experiences to generate new sales opportunities, accelerate pipeline, and strengthen customer relationships across key accounts and buying centers.
• Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals.
• Collaborate closely with Regional Sales Directors, EMEAL Marketing Leadership, and partners to ensure strong alignment, business impact, and seamless execution across direct and indirect routes to market.
• Enable and support channel partners by co-developing joint marketing plans, managing co-marketing investments (MDF), and ensuring effective marketing attribution and ROI measurement through deal registration and pipeline tracking.
• Leverage AI tools and insights to improve campaign performance, audience targeting, and content personalization, driving measurable pipeline contribution.
• Analyze and report marketing performance using data-driven insights to optimize investments and continuously improve results.
• Act as an ambassador and evangelist for Palo Alto Networks’ marketing strategy — building trusted relationships with sales teams, partners, and thought-leadership communities to enhance regional impact.

Marketing Manager

Working Student B2C Marketing

B2B Telemarketing Sales Representative

Vertriebsmitarbeiter – B2B Telemarketing