Marketing

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction
• Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications)
• Manage customer loyalty and referral programs
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows
• Maintain marketing calendars for promotions, product launches, and events
• Collaborate with and support our omnichannel efforts in retail and on marketplaces
• Collaborate with cross-functional teams for cohesive campaign execution
• Analyze campaign performance to optimize strategy and execution

Retention Marketing Specialist

Especialista en Atención al Cliente, Marketing

Administrative, Marketing Assistant

Senior Media Buyer – Latin America

Media Buyer – Latin America

Especialista en Marketing, Ventas, Bilingüe