Product Marketing

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters.
• Plan and publish high-signal promo/content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.
• Build and manage partner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).
• Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions.
• Run small, disciplined paid boosts/retargeting only where it compounds partner traction and preserves margins.
• Define and track KPIs that matter: net-new email capture, cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value.
• Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).

Marketing Specialist – GTM, Growth

GTM Applications Analyst

Product Marketing Manager

GTM Business Intelligence Manager